Privacy Policy

GENERAL is committed to safeguarding privacy of its visitors. We have put in place this privacy policy to ensure transparency in respect of personal information we collect online and to provide specific details on our data collection, storage, use, and transfer as well as disclosure practices (hereafter “processing”). This policy also includes updates to account for the European Union General Data Protection Regulation (GDPR). If you are a resident of the European Union (EU) or the European Economic Area (EEA), this policy informs you of certain specific rights and choices you can make with regard to personal data (hereafter referred to as “personally identifiable information”) we hold about you. Please read this Policy carefully. By using this website, you will be deemed, to the extent permitted by law, to have consented to this Policy and our data processing activities. We also recognize the fact that majority of our website visitors are children and in this regard we make an effort to develop and provide content that is safe and suitable for children. We also take measures to help safeguard children’s privacy while online at our website.


Our information collection practices may change from time to time. In this regard, we may update this privacy policy. Please review this policy regularly because it applies to personal data we hold about you. 


As a general policy, we do not automatically collect personal information from visitors to our site. We collect information in the following ways: 


When you access the site, the web server of our website automatically logs certain non-personal information. This information may include the internet protocol address of your internet service provider, user-agent string data (browser type, version and extensions, if any), type and operating system of your device, user language preferences, the website or HTTP referrer that linked to the information accessed on or requested from our site as well as cookie data. This data in not user-specific and does not ascertain your apparent identity. Where we use unique identifiers to identify you or if we associate this log data to personal data, we will seek your consent to process personal data in this way. Our website uses other data collection technologies such as cookies, page tags and web beacons. Please read about cookies below to understand what cookies are, what they are used for and what you can do to control them.


We do not collect personally identifiable information automatically. We however collect personally identifiable information if you choose to create a shopping account, register for clubs, participate in site competition or sweepstakes, if you contact us directly, or if you submit content, feedback or suggestions to us. This information may include your full name, telephone number, e-mail address, age, gender, home or other physical address as well as hobbies and preferences.


We use personally identifiable you provide when registering and creating shopping account, to create and manage your account and to provide the particular services for which your registration was necessary. We also use this personally identifiable information to provide the services, products or information requested by you, enter you into relevant site competitions, coupons or promotions and manage prizes and awards, as well as to respond to your inquires, comments or suggestions.

We use non- personally identifiable information to review site usage for the purpose of optimizing the design and content of our site, to maintain security and integrity of our website, as well as to evaluate the effectiveness of our content. We will not use personally identifiable information form children without express consent of parent or guardian. We also do not combine non-personally identifiable information with personally identifiable.

Consent/Opt-in. Please note that we rely on your consent for uses of your personal data. If you are EEA resident, we may require you, in accordance with the EU GDPR, to sign a consent request form and opt-in to certain uses of your personal data including for example direct marketing or third party disclosure. Please note that where our processing of data relies on you consent, you have the right to opt-out or withdraw your consent at any time.


All data collected by us is kept confidential and not sold or rented. We will not disclose, transfer or disseminate your information to third parties outside of without your consent or, in the case of minor, parental consent. Please note however that we may disclose personally information if we are required to do so by law, in compliance with any legal obligation such as tax reporting and or accounting, in our legitimate interest to our potential commercial partners such as investors, advertisers and sponsors of our business, or to our suppliers, contractors and service providers who provide services and products on our behalf. Our suppliers and service provides must agree to protect your personally information and to use it only in connection with the requested service or product


This Site is affiliated with AdThrive, LLC (“AdThrive”) for the purposes of placing advertising on the Site. AdThrive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests, AdThrive, Google and our other advertising partners will track your behaviour on our website and on other websites across the Internet using cookies.A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with AdThrive, Google, and our other third party partners. You can view, delete or add interest categories associated with your browser by visiting: You can also opt out of the network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.


If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact us. If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)


California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a “sale.” To opt out of the sharing of your information for advertising information, click the opt out link provided in the footer of this page. You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us. To be clear we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply side platforms, programmatic advertising exchanges, and demand side platforms.


In compliance with EU data protection laws, we must demonstrate the lawful grounds for processing of your personal data.

  • YOUR CONSENTOccasionally we may invite you to opt-in to receive our newsletters, product news, offers or direct marketing. If you provide consent, we will process your data for the specific purposes for which your consent was given.
  • PERFORMANCE OF CONTRACTThe terms and conditions governing our website constitute a binding legal agreement between us and users of our services and products. If you purchase services and products under our Terms and Conditions or any other binding legal agreement between you and us, we will process your personal data as is necessary to fulfil our contractual obligations to you. We will not collect personal data that is not necessary for the performance of contract.
  • PROTECTING YOUR VITAL INTERESTSWe may process your personal data if necessary to protect you from harm.
  • COMPLIANCE WITH ANY LEGAL OBLIGATIONWe may process your personal data as is necessary for compliance with any legal obligations including for taxation, accounting,
  • LEGITIMATE INTERESTSWe may process your data in the exercise of our legitimate business interests including for example for investment purposes, mergers and acquisitions or third parties we have contracted to provide services on our behalf. This will not involve use of personal data for direct marketing purposes and we will not share or transfer your data to our suppliers if that would involve a substantial and unjustifiable impact on your privacy.


Our website uses cookies. A cookie is a small harmless text file that a website places on to the browser’s cookie file. Cookies allow our website to recognize your device. Cookies do not monitor or install any program or application on your device or collect personally identifiable information. We use session cookies, persistent cookies and third party cookies.

  • SESSION COOKIESSession cookies are cookies that only active during your browsing session and disappear when you close your browser and exit the site. We use session cookies to remember user actions upon visiting the site. For example session cookies help remember the items or products you have placed in a shopping cart while you continue to browse the site or the content you view on the site. If you log in into your account on the site, session cookies save and remember log in information so that you do not have to enter it over and over again as you browse different sections on the site.
  • PERSISTENT COOKIESThese cookies stay on a user’s device for a longer term. They allow our website to remember your preferences across the site and in some cases across different websites. Persistent cookies enable us to suggest content that we think is relevant and useful to you.
  • THIRD PARTY COOKIES AND BEHAVIOURAL ADVERTISINGWe use third party services that may set cookies on your device when you visit or access our website. MyPetNeedsThat participates in Amazon affiliate advertising services and we may use cookies to track how uses use affiliate links on our website. We also use Google’s double-click Dynamic Advertising Reporting and Targeting (DART) cookie which helps us to deliver and serve ads to users based on their visit to our website as well as to track the effectiveness of our advertising campaigns. Google’s double-click DART cookie does not collect personally identifiable information. To learn more about Google data collection, analytics and advertising practices and available ways to opt out , please visit Google’s Privacy Policy.
  • CONTROLLING COOKIESPlease note that you can control cookies by modifying your browser’s settings to accept, block, or delete cookies. You can block all cookies or only those from third parties. We rely on some cookies for our website to function properly. If you delete or block all cookies from our site, you may not be able to save your preferences or use certain parts of our website


Our website may include links from other sites including for example information on pet insurance providers. It may also include links to sites offering pet products and equipment. We include those links and content for informational purposes only. We do not own, operate or control those sites and our inclusion does constitute approval or endorsement. We do not make, offer or imply any warranty or representation as regards the suitability of services or products made available thereon, or the security of those sites. You agree that you assume the sole risk of accessing those sites via the links included on our site.

DATA RETENTION does not retain personal data without basis. We only retain personal information that is necessary for the provision of services requested by you, performance of our contractual obligations in accordance with out Terms and Conditions or as otherwise required by law. In compliance with EU GDPR, we erase personal data which is no longer necessary in relation to the purposes for which it was collected or in respect of which consent has been withdrawn.


We respect the privacy needs of children. While our services attract persons below the age of majority, we do not specifically market to children under the age of 13 or knowingly collect personally identifiable information from them. When our services involve collection of personal information from children under 13, we will demand parental consent in accordance with the Children’s Online Privacy Protection Act (COPPA).


If you are EU/EEA resident, you have the certain rights as regards personal information we hold about you. You have the right to control your personal data including withdrawing your consent at any time, the right to access and request a copy of personal data we hold about you, the right to object to or restrict the processing of personal data, right to require rectification of inaccurate or incomplete data as well as the right to permit portability of personal data between or among service providers.


We have adopted appropriate technical and organisational measures to promote security and integrity of personal data and protect it from risks that are presented by personal data processing, such as accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal information transmitted, stored or otherwise processed. Our website uses industry standard Secure Socket Layer (SSL) technology to encrypt personal information submitted or transmitted through the site. In compliance with EU GDPR, we have adopted internal policies to minimize to the extent possible the processing of personal information, to de-personalize personal information as soon as possible and enabling data subjects to control their data.


In the event of personal data breach which is likely to result in a great risk to your rights and freedoms, we may immediately notify you of the breach and provide you with information explaining the sort of the breach, contact details of our data protection officer as well as the possible consequences of that breach.


If you have questions regarding our Privacy Policy, or our information collection activities, please contact us by email.